Criticism
In 2005, there were signs of a nascent backlash against the "Korean wave", initiated by Asian men who resented the "beautifying" of Korea by the media. The growing "Hallyu" wave mainly attracted female viewers who become increasingly attracted to Korean male actors.
Vietnam's government threatened to ban the broadcast of Korean shows if Vietnamese shows were not broadcast more on Vietnamese television stations.[14] Taiwan considered limits on the broadcast of foreign shows. China also considered boycotting or limiting the amount of Korean imports in the entertainment sector.[15]
Vietnam and China are markets where the "Korean wave" has penetrated into the consumer choice and behavior of its respective citizens. The Samsung Economic Research Institute in its special report labeled progress of the "Korean wave" in Vietnam & China as in the 3rd stage, out of a potential four stages. In this stage "Made in Korea" products become increasingly popular.[16]
In Japan, a comic book with a title usually translated as "Hating the Korean Wave" sold enough copies that a sequel was released. The book has been accused of promoting hatred and containing historical inaccuracies.
source:wikipedia
